Aaron Rodgers Small-Business COVID-19 Fund


Aaron Rodgers and the North Valley Community Foundation are joining forces again, this time to help small, locally owned businesses in Butte County weather the coronavirus pandemic.

Create a campaign to support the fund by encouraging your friends and virtual community to give.

Contribute to help support local businesses

Round Two 

Recognizing that small, locally owned businesses are the heart of Butte County communities, that they offer jobs to so many residents and that every dollar spent at a locally owned business is circulated many times in the community, NVCF has created the Aaron Rodgers Small-Business COVID-19 Fund. Applications are now closed.

Retail and restaurant businesses that did not receive grants in the first round; bars, wineries and brewpubs; family and entertainment venues (bowling, rollerskating, museums, live theaters, etc.); personal service businesses (hair salons, barbershops, gyms, yoga studios, daycare centers, tattoo parlors, etc.) were eligible to apply. 

First Round of Grant Recipients Announced

Listed are the eighty locally owned small businesses in Butte County that have received substantial financial help from the Aaron Rodgers Small-Business COVID-19 Fund. 

These restaurants and retail businesses will received grants to help cover rent for, on average, three months or longer and/or other operation costs. Round one of the grants total more than $1 million.

Social Media Announcements

Nine of the business owners were notified personally by Rodgers and NVCF President and CEO Alexa Benson-Valavanis. Follow Aaron Rodgers and North Valley Community Foundation on Instagram to watch the roll-out of the video calls with these selected businesses. 


Surprise Call to Pueblito

Surprise Call to Nic's Restaurant

Press Releases

April 20, 2021

NVCF is opening applications for a second round of grants from the Aaron Rodgers Small-Business COVID-19 Fund

February 3, 2021

Aaron Rodgers donates a half-million dollars for new fund supporting Butte County businesses

March 1, 2021

Eighty Butte County small businesses are selected to receive grants from Aaron Rodgers Small-Business COVID-19 Fund

Aaron Rodgers Small-Business COVID-19 Fund


Restaurants and retail businesses have been among the hardest hit in the COVID-19 pandemic. The Aaron Rodgers Small-Business COVID-19 Fund will benefit locally owned and operated retail and restaurant businesses in Butte County and our service area.

The deadline to apply has passed. You can still donate to the fund.