Aaron Rodgers Small-Business COVID-19 Fund

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Aaron Rodgers and the North Valley Community Foundation are joining forces again, this time to help small, locally owned businesses in Butte County weather the coronavirus pandemic.

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Round Two of Grant Recipients Announced

After receiving a substantial donation from “Jeopardy!” after Aaron Rodgers guest hosted the show for two weeks in April, the Aaron Rodgers Small-Business COVID-19 Fund at North Valley Community Foundation will pay $578,000 in rent to help out 79 businesses in Butte County.

Listed are the 79 locally owned small businesses in Butte County that have received substantial financial help from the Aaron Rodgers Small-Business COVID-19 Fund.

These businesses will receive grants to help cover rent for, on average, two months or longer and/or other operation costs. Round one of the grants total $1,599,967.

Round 1 Grant Recipients
3 Seas
A Beautiful Life Furnishings
A&J Party Center
ATK Lighting and Electric
Acataco #1
Aonami Sustainable Sushi
Apollo Music and Arts
Apple Blossom Baby
Artist River Town Studio at the Brushstrokes Gallery
Awards Comapny
Bacio Chico
Bakers Birkenstock
Bea's Back Porch
Bidwell Perk
Big Chico Burger
Bird Street Vendors
British Bulldog Brewery aka The Allies Pub
Broadway Heights
Brock Enterprises
Bryan's Bricks
Cafe Coda
Cal Java Coffee Esplanade
Campus Bicycles
Carla May's New & Used
Chattbox Vafe
Chico Chamangos
Chico Creek Coffee
Crush
Daycamp Coffee
Dec's Scones & Cones
Everyday Vietnamese Cuisine
Farmers Skillet
Fiesta Taco
Finders Keepers Home Consignment
Garibaldi's Catering
Gnarly Deli
Gold Flake Saloon & Cafe
Grande Burger
Great Harvest Bread Co.
Green Paradise Deli Cafe on Wheels
Gridley Auto Wholesale
Gridley Grill & Crab Shack
Happy Day Restaurant
Helping Hands United Incorporated
Kalico Kitchen Inc
Kinders Meat Deli BBQ
Kirk's Jewelry
Kona's
La Concina Economica
Lovely Layers Cakery
Mama Sattva
Momona
My Oven's Meals
Naked Lounge
Nic’s Restaurant
Noodle House
Nor Cal Brewing Company
Om Foods
PB&J Boutique
Papcito's Cantina
Park Avenue Pub
Pita Pit
Pueblito 2
Sicilian Cafe
Sin of Cortez
Sipho's Jamaixca Restaurant
Smokin Mo's BBQ
Sounds by Dave
Sweet Chico Confections
Tender Loving Coffee
Thai Basil
The Black Kettle
The Bookstore
The Watchman
Thistle & Stitch
Three BlackBirds Boutique
Toni's Cafe
Town and Country Liquor and Video
Wheeler Ranch and Feed
Zot's Hot Dogs and Deli

Round One of Grant Recipients Announced

Eighty locally owned small businesses in Butte County will receive substantial financial help from the Aaron Rodgers Small-Business COVID-19 Fund at North Valley Community Foundation.

Those 80 restaurants and retail businesses will receive grants to help cover rent for, on average, three months or longer and/or other operation costs. The grants will total more than $1 million.

Nine of the business owners were notified personally by Rodgers and NVCF President and CEO Alexa Benson-Valavanis in video calls. They include Kona’s, Pueblito 2, AcaTaco, Great Harvest Bread Co., Naked Lounge, Cal Java Esplanade, The Bookstore and Smokin’ Mo’s -- all in Chico -- as well as Nic’s Restaurant in Paradise.

Round 2 Grant Recipients
12 Volt Tattoo
2econd Life
530 Strength & Conditioning
Boba TeaLicious
9Round
Anika Burke
Argus
Basis Health & Performance
BaT Comics & Games
Braids By Gabbi
Butte Meadows Mercantile & Resort
California Regional Theatre
Canopy Hair Studio
Casa Vieja
Chanpheng's Mandarin Cuisine
Chico Air Museum
Chico Art School
Chico Boot Camp
Chico Children's Museum
Chico History Museum
Chico Theater Company
Chicobi’s
Crazy Horse Saloon
Curves Paradise
Diamond Dash Meal Prep Service
Diamond W Western Wear
Diane Nicole Photography
Drunken Dumpling
El Rey Mexican Grill
Enchanted Play Infant & Preschool Center
Envee Hair Studio
Fashion Nails Spa
Fleet Feet Chico
For Elyse
Freebird Yoga
Fresh Twisted Cafe
FunLand / Cal Skate Chico
Gale Vineyards LLC
Gallery Interiors
Glow Aesthetics by Elise
Gogi’s Cafe
Great Pair Eyewear
Heel and Sole
Helen's Donut Nook
HYPE Dance Studio
I Feel Pretty Beauty Boutique
Japanese Blossoms
Joe's Bar
Kats Meow
LaRocca Vineyards tasting room
Le Beau Visage Permanent Cosmetics
Massage By Jenn Chico
MC Parts N Stuff
Mondos Coffeehouse
Pageant Theater
Panama Bar and Cafe
Paradise Stronger
Piggs Club
Recognition Products
Pink Willow Boutique
Quackers
Salon Diamond
Satori Color & Hair Design
Son of a Wich
Sports Barbershop
Studio Inn Lounge
Terrain Park Climbing Center
The Beach
The Commons
The Idea Emporium
The Maltese
The Studio 561
Tomfoolery
University Bar
Unwined Kitchen & Bar
Urban Couture
Wacky Wags Doggie Daycare Center
Windy Chinese Restaurant
Woodzee Sunglasses
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Aaron Rodgers small-business grants were a lifeline

Aaron Rodgers has long been recognized as a wizard of the Hail Mary pass on the football field. Many businesses in Butte County benefitted from the philanthropic version of a Hail Mary pass, also launched by Aaron.

“I can honestly say that we would not be here right now without the help from you guys (NVCF) and Aaron,” said Chris Yarbrough, the owner of Kona’s sandwiches and bakery in downtown Chico. “It was a life-changing thing, and the timing … we couldn’t have been more on the ropes physically and fiscally, any more than we were at that point.

“The timing was like it was scripted for a savior to come in and do something miraculous — and that’s what happened.”

Aaron Rodgers highlights his local charitable work at press conference

Aaron Rodgers talks about his small-business COVID-19 fund at NVCF during press conference for a July 6th charity golf match on TNT. Watch the full press conference here.

Social Media Announcements

Nine of the business owners from the first round of grants were notified personally by Rodgers and NVCF President and CEO Alexa Benson-Valavanis. Follow Aaron Rodgers and North Valley Community Foundation on Instagram to watch the roll-out of the video calls with these selected businesses. 

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Surprise Call to Pueblito

Surprise Call to Nic's Restaurant

Press Releases

May 17, 2021

Aaron Rodgers will pay $578,000 in rent to help out 79 businesses in Butte County

March 1, 2021

Eighty Butte County small businesses are selected to receive grants from Aaron Rodgers Small-Business COVID-19 Fund

April 20, 2021

NVCF is opening applications for a second round of grants from the Aaron Rodgers Small-Business COVID-19 Fund

February 3, 2021

Aaron Rodgers donates a half-million dollars for new fund supporting Butte County businesses

Aaron Rodgers Small-Business COVID-19 Fund

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Restaurants and retail businesses have been among the hardest hit in the COVID-19 pandemic. The Aaron Rodgers Small-Business COVID-19 Fund will benefit locally owned and operated retail and restaurant businesses in Butte County and our service area.

The deadline to apply has passed. You can still donate to the fund.