The current issue of the Guidestar Newsletter includes an article that every nonprofit should pay attention to. Social media is changing the way we, as individuals and as nonprofits, are communicating. This new environment is rich with opportunities for nonprofits to get noticed. For the full article follow this link. All nonprofits can receive this newsletter for free. The Guidestar article includes the following tips regarding social media.

• Realize that social media is not just a fad or something young kids play around with.
• Social media is a cost-effective means to promote and market your messages.
• Realize that not knowing is no excuse.
• Social media is incredibly viral, which is both good and bad for nonprofits.
• Your social media approach needs to start out with
  traditional tactics: make sure you set your baseline and determine your
  goals.
• Make sure you do your research.
• Pick your poison.
• Recognize the big "R" in ROI.
• Underscore the "social" in social media.