The Annie B’s Community Drive has successfully demonstrated the power of an entire region coming together to make a difference. By creating a percentage grant pool (that adds money to each donation given during the campaign), Annie B’s encourages donors to maximize their investments while participating in a region-wide initiative. This grant program supports charitable causes across the board – from public safety to education, and the environment to services for older adults.
“Philanthropy is one of the most powerful ways we can align our resources with our values. With each dollar we donate we are making a statement about who we are, what we care about, and the change we wish to see in the world. Annie B’s maximizes this engagement by lifting up charitable causes and donors alongside one another, with the unique incentive of adding a percentage grant to each donation made. We are proud to have created Annie B’s, if for no other reason than to remind us, that we – as a community, as a region, and as a people, are truly capable of solving the challenges we face – if we do it together!” Alexa Benson-Valavanis, President and CEO of NVCF.
During Annie B’s eight-year history, it has generated more than $8 million (including $800,000 from NVCF matching grant funds) for local charities in Butte, Glenn, Colusa and Tehama counties and charitable funds dedicated to efforts around the globe.